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Marketers in India typically utilize television, print and the Internet
The Indian Media and Entertainment (M&E) industry is expected to grow 11.8 per cent to garner revenues worth Rs 91,700 crore (US$ 14.79 billion) in 2013, according to an industry report.
Industry body NASSCOM in collaboration with AbsolutData Research and Analytics, has released a report: ‘Marketing Analytics – An opportunity for India to Lead’ which states that the Indian marketing analytics industry is expected to grow from its present value of US$ 200 million to US$ 1.2 billion in 2020, a CAGR of 25 per cent. The report highlights that companies have begun to use marketing analytics insights more and more in order to gain competitive advantage in the market.
Source: Internet, Media reports etc..
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