Snapdeal raises $200 million from Canadian fund,

Snapdeal, India’s second largest e-commerce firm, on Sunday said it has raised $200 million in fresh funds, in a round led by Canada’s Ontario Teachers’ Pension Plan (OTPP).
Venture capital fund Iron Pillar and other investors also participated in the latest round.
In August, Snapdeal raised $500 million in fresh funds, largely from Chinese e-commerce firm Alibaba Group, Foxconn Technology Group and existing investor SoftBank Group, which valued the New Delhi-based firm at about $4.8 billion post money.
The company didn’t disclose the current valuation.
“We continue to make targeted investments in building internal and external capabilities that will enable us to consistently deliver optimal experience for the millions of buyers and sellers who transact daily on Snapdeal,” said Anup Vikal, chief financial officer, Snapdeal.
Founded in 2010 by Kunal Bahl and Rohit Bansal as a deals site, Snapdeal, promoted by New Delhi-based Jasper Infotech Pvt. Ltd, has become the biggest local rival to Flipkart.
The company has more than 275,000 sellers and over 30 million products. It currently delivers goods to more than 6,000 cities and towns in India.
Ontario Teachers’ Pension Plan is Canada’s largest single-profession pension plan with $154.5 billion in net assets.
Iron Pillar is a venture capital fund focused on mid-stage technology companies in India. The fund backs consumer and enterprise technology companies post Series A.
Jasper Infotech, the parent firm of Snapdeal, reported losses widening to Rs.1,328.01 crore for the year ended 31 March from Rs.264.6 crore in the previous year as it spent heavily to maintain its market share amid growing competition from Amazon and Flipkart. Other investors in the company include Premji Invest, Intel Capital, Bessemer Venture Partners and Ratan Tata.
*** source : Livemint / 15-Feb-2016

Shop online with Amazon

Amazon India to expand designer wear store

The move is part of a strategy being adopted by online retailers to boost demand for products that don’t always sell briskly and customize their offering for individual users

Amazon India will launch its “Crafted in India” online store this week, offering 3,500 handicraft products across 11 regions. 

Bengaluru: E-commerce firm Amazon India is expanding its online designer wear store and creating a specialty handicraft store as part of a strategy increasingly being adopted by online retailers to boost demand for products that don’t always sell briskly and customise their offering for individual users.
Amazon India (owned by Amazon Seller Services Pvt Ltd) will launch its “Crafted in India” online store this week, offering 3,500 handicraft products across 11 regions. The e-commerce firm will offer saris, shoes, handbags, jewellery and other handicrafts sourced from regional weavers and artisans.
“Our aim is to revive the authentic Indian handicrafts market and make every region’s iconic crafts accessible to customer across the country at affordable prices,” said Susan Saideman, vice president, global vendor management, Amazon com Inc.
“Looking at the modern-day sensibilities in fashion today, the store is designed to offer a wide array of selection suited to varying tastes and style preferences of our customers. It’s one of our top festive offerings this season and we will continue to introduce more over the next few months.”
The e-commerce firm is also expanding its designer wear store ahead of the Amazon Fashion Week this month. Amazon has created several such specialty stores, including ones for wedding items and gift cards. These stores are the online versions of shop-in-shops at offline retailers.
For e-commerce companies like Amazon, which offer everything from books, electronics, furniture and apparel, such stores allow them to lure customers who may otherwise go to specialty online retailers.
Amazon’s rival, Flipkart Ltd, too, is creating specialty online stores for its shoppers by bundling products meant for weddings, travel, kids and sports activities. Flipkart’s unit, Myntra, has also created separate stores for brands like Nike and Adidas.
“We think this (having specialty stores) is becoming an important part of our fashion business,” said Mayank Shivam, fashion category leader at Amazon India. “It allows us to build depth in a category and present it in the most attractive way to customers. With such stores, we can offer content and the kind of comprehensive experience that customers want.”
Fashion sales bring in the fattest margins for online retailers among the top product categories. Apart from peers such as Flipkart and Snapdeal, Amazon competes with specialty fashion online retailers such as Myntra, Jabong and Limeroad.
Indians bought fashion products worth $559 million online in 2013. This may increase to $2.8 billion by 2016, according to an April 2014 report by venture capital firm Accel Partners, an investor in Flipkart.

Source: Livemint e-paper

Advertising and Marketing Industry in India

Hi,

Marketers in India typically utilize television, print and the Internet

The Indian Media and Entertainment (M&E) industry is expected to grow 11.8 per cent to garner revenues worth Rs 91,700 crore (US$ 14.79 billion) in 2013, according to an industry report.

Industry body NASSCOM in collaboration with AbsolutData Research and Analytics, has released a report: ‘Marketing Analytics – An opportunity for India to Lead’ which states that the Indian marketing analytics industry is expected to grow from its present value of US$ 200 million to US$ 1.2 billion in 2020, a CAGR of 25 per cent. The report highlights that companies have begun to use marketing analytics insights more and more in order to gain competitive advantage in the market.

Source: Internet, Media reports etc..

ONLINE SHOPPING

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The Future of Business is Digital

ONLINE SHOPPING is safe and secure method.

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Online shopping Or e-shopping

English entrepreneur Michael Aldrich invented online shopping in 1979.

After the first World Wide Web server was opened for commercial use in 1991. Thereafter, subsequent technological innovations emerged in 1994. 

Immediately after, Amazon 

Launched its online shopping site in 1995. 

Now in 2015, surpassed the walmart 

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Future of Business is Digital

Top American IT CEOs endorse 'Digital India'

describing it as a vision that would bring India technologically at par with the rest of the world.

Microsoft CEO Satya Nadella said said as he detailed out how digital technology can empower people across the world as he talks about Skype for students between schools to exchange ideas.

Sunder Pichai, CEO of Google, said India is the fastest growing startups in the world.

Adobe CEO Shantanu Narayan said that the Digital India initiative would "transform India into a digitally empowered" knowledge economy.

Along with Nadella, and Narayen, others seated on the dais were John Chambers, CEO of Cisco and next Chairman of US India Business Council (USIBC) and Google CEO Sunder Pichai.

Paul Jacobs executive chairman of Qualcomm said, "we are extremely excited and motivated" by the  Digital India initiative. He also announced Design India initiative and labs, saying it would help in 'Make in India' program.

Source: Internet / TOI news